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Local Broadcast & Streaming

TV Advertising Packages

Put Your Business in Front of Local Viewers.

Simple, professional television advertising packages designed to help local businesses build awareness and visibility.

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21 ALIVE
21 ALIVE
WANE · LIVING LOCAL
WANE · LIVING LOCAL
STREAMING
STREAMING
The Packages

Two clear ways to get on local TV.

Both packages include commercial production, scheduled airings, and a feature segment that lets you tell your story beyond a 15-second spot.

Newscast Feature

21 Alive TV Package

Investment Level
$$$$Growth-Focused Visibility
  • 15-second commercial
  • 100 airings/month
  • Includes Online News streaming
  • 5-minute pre-recorded interview
  • Shown during a newscast
View Example Talk to a Strategist
Living Local Segment

WANE TV TV Package

Investment Level
$$$$Growth-Focused Visibility
  • 10-second commercial
  • 80 airings/month
  • Includes Living Local video segment
View Example Talk to a Strategist
21 Alive · Newscast Feature

On-air during the evening newscast

A polished 15-second commercial paired with a 5-minute pre-recorded interview, aired alongside a weeknight newscast. The format lets a local business introduce itself and then go deeper as a recognized voice in their field.

What was included
  • 15-second commercial in rotation
  • 100 airings/month across news blocks
  • 5-minute pre-recorded interview segment
  • Streaming placement on 21Alive.com
Why it worked

Viewers see the same brand twice in one sitting — once as a commercial, then again with more context — which builds recognition faster than a spot alone.

Industries this works for
Home servicesHealthcareLegal & professionalAutomotive
Where it streams: WANE.com/video
WANE TV · Living Local

Featured on Living Local

A friendly 10-second commercial paired with a Living Local segment that walks viewers through what a local business actually offers. The relaxed lifestyle format feels like a local recommendation, not an ad.

What was included
  • 10-second commercial
  • 80 airings/month
  • Featured Living Local video segment
  • Cross-promotion on WANE digital channels
Why it worked

Lifestyle segments give viewers a chance to get to know the people and place behind the brand — which earns trust and repeat customers.

Industries this works for
Restaurants & cafésRetail & boutiqueWellness & fitnessCommunity events
Living Local on YouTube Where it streams: WANE.com/video
Where it shows up

One package, three places to be seen.

Your campaign reaches viewers across the screens they already use every day.

On Television
21 Alive newscast
21 ALIVE

Aired during local news and prime programming.

On Streaming
WANE streaming
SPONSORED

Pre-roll and mid-roll on connected TV apps.

On Mobile News
WANE NEWS
WANE mobile ad
AD

Featured inside the station's mobile news app.

The Process

From idea to on-air in five steps.

  1. 1
    Planning
    Define the message and audience.
  2. 2
    Filming
    Capture on-site or in-studio.
  3. 3
    Editing
    Polish to broadcast spec.
  4. 4
    TV Placement
    Schedule and air the spot.
  5. 5
    Streaming Visibility
    Extend reach to digital.
Side by Side

Which package fits your business?

Same professional quality — different audience and storytelling style.

Program
21 Alive
Growth-Focused · $$
Program
WANE TV
Growth-Focused · $$
Style
Newsroom · Authoritative
Community · Approachable
Audience
News viewers seeking trusted experts
Lifestyle viewers exploring local favorites
Segment Type
5-min pre-recorded interview
Living Local lifestyle segment
Best Business Fit
Professional services, home services, healthcare
Restaurants, retail, wellness, events

Ready to Advertise on Local TV?

Talk to a Digital Visibility Strategist about timing, creative, and the right package for your business.

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