Visibility Essentials
Affordable starter program pairing Google Display Ads with a BBB sponsored placement.
- 20,000 Google Display impressions
- 1 BBB Sponsored Placement
- Monthly reporting
Solutions scale from entry-level visibility to enterprise multi-channel campaigns. Accredited Businesses unlock preferred access and member-enhanced programs.
BBB Accreditation is your trust foundation. Visibility programs are member growth tools with preferred access.
Premium growth programs designed by BBB Digital Visibility Strategists — built to scale with your business.
Affordable starter program pairing Google Display Ads with a BBB sponsored placement.
Expanded reach with double the display impressions and four sponsored placements.
Full lead-generation program combining display, sponsored placements, and Google Search.
A Digital Visibility Strategist will tailor scope and investment to your goals.
Browse our full library of ongoing programs and one-time projects. Add anything to your package as you go.
Targeted Google display advertising to keep your brand visible across the web.
Custom logo design package - delivered with full ownership and brand files.
Priority placement on BBB.org business listings and search results.
Intent-based Google Search campaigns to capture customers actively looking for your service.
Reach opt-in audience segments with branded email campaigns - guaranteed performance.
A 2-minute professional video produced at WANE with broadcast and digital distribution.
Shared digital billboard placement - 3 businesses per board.
Fully customizable digital billboard with location selection.
15-second commercial with 100 monthly airings, online news streaming, and a 5-minute interview.
10-second commercial with 80 monthly airings plus a Living Local video segment.
Custom-designed single-page website built and delivered for your business.
A complete five-page small business website with home, about, services, contact, and a custom page.
Ongoing hosting, security updates, and minor content edits to keep your site healthy.
| Solution | Best Use Case | Investment Level | Commitment | Accreditation |
|---|---|---|---|---|
| Google Display Ads | Always-on brand awareness | $$$$Growth-Focused | Month-to-month | Preferred for Accredited |
| Logo Design | New businesses and rebrands | $$$$Entry-Level | One-time project | Preferred for Accredited |
| Sponsored Placements (BBB.org) | Local visibility & trust | $$$$Entry-Level | Month-to-month | Open to all |
| Google Search Ads | Direct lead capture from high-intent searches | $$$$Growth-Focused | Month-to-month | Accredited-only |
| Targeted Email Campaign | Promotions & seasonal offers | $$$$Growth-Focused | Per 20,000 sends | Preferred for Accredited |
| Trusted Advice Video | Professional services and skilled trades | $$$$High-Impact | One-time project | Open to all |
| Shared Digital Billboard | Affordable mass local awareness | $$$$Entry-Level | 12-month commitment | Open to all |
| Full Digital Billboard | Premium local brand presence | $$$$Growth-Focused | 3-month minimum | Open to all |
| 21 Alive TV Package | Premium brand storytelling | $$$$Growth-Focused | Monthly program | Open to all |
| WANE TV Package | Local broadcast awareness | $$$$Growth-Focused | Monthly program | Open to all |
| Single Page Website | Small businesses, startups, promotions | $$$$Entry-Level | One-time build | Preferred for Accredited |
| 5-Page Professional Website | Established businesses needing more flexibility and content | $$$$High-Impact | One-time build | Preferred for Accredited |
| Website Hosting & Maintenance | Website clients wanting hands-off maintenance | $$$$Entry-Level | Month-to-month | Open to all |